The Benefits of a .Com “Why should I invest in a .com when a .net or .org is cheaper?”  We hear this question frequently. The truth is there are several reasons why a .Com is a better investment for the long term growth and sustainability of your company. It’s a Habit  When potential customers type the name of your business into the search bar, there is a sizeable percentage of the population that will automatically enter your business name with a .com at the end, regardless of what they might have seen or heard. As a matter of fact, recent polls indicate that some members of older generations are not aware of other domain suffixes, and will give up on finding your business if the .com does not bring them to the right location. This can cause confusion and lost revenues, and is especially important for business that directs market to seniors.

SEO 

Although there is no conclusive proof, most SEO (Search Engine Optimization) experts agree that a .Com can give you higher rankings in Google, Yahoo, and Bing for no other reason than being a .Com. Search Engine Algorhythms have been created a refined hundreds of times since the 1990’s, but a strong .Com can still place your page higher in search results, provided that you execute all of the necessary tasks to optimally present your site to the “Spiders” that crawl the web for search results.

Branding 

Let’s face it; a .Com is not only more familiar to potential customers, but sounds great and looks legitimate. We all know by now that branding is extremely important in terms of getting your name out there and becoming recognizable. For example, if I were to say the word “Amazon”, what’s the next phrase you hear in your head? I guarantee it has nothing to do with the Rain Forests. 

Cultural Familiarity 

There is a sense of security and trust behind a .Com that you cannot get from other domains. The world at large is comfortable and familiar with hearing and seeing “.com” at the end of domain names in advertising and inbound links. After all, we have been hearing the .Com suffix for almost 20 years at this point. There is not a person around who doesn’t know what .Com means, but you might be surprised how many potential customers have never heard of a .Biz or .Co.

It just makes sense to start your investment on the right foot with a strong .Com. Help protect your investment and grow your business with the strongest domain suffix in the business. Contact WCM Investments for questions and inquiries.